Searching for the perfect CRM to help you achieve rocket ship sales growth? It’s no easy feat as in 2023, there are now hundreds of CRM options on the market. Every business is different, every sales process has nuance and a CRM stack that works for Business A may not work for Business B through Z. Over the years we have tried countless CRMs while working alongside sales teams across a myriad of industries. In this article, we break down the pros, cons, features and pricing of 10 of the best CRM solutions for your reps and sales teams. Let’s get into it!
Why every sales team needs a CRM
If you work in or around the sales team, you’ll know the struggle.
You’re managing countless leads, prospects and clients on a daily basis. Between making sure you reply to the right email with the right information and getting back to every phone call, staying on top of your workload can be challenging.
That’s where a sales CRM comes in.
CRMs provide a huge number of benefits, they can revolutionize your relationships with key clients, leading to more sales and better long-term communication. In fact, these systems can increase sales by up to 29%, and the average return on investment is $8.71 for every dollar spent. Impressive, right?
Some examples of how sales teams use CRMs are below:
1. Keep all lead, prospect and client information organized
CRMs act as a place to hold all your client-specific info, as well as contact details such as phone numbers and email addresses. Plus, other team members can see what stage of a process you’re at with a particular client, which reduces the chance of accidentally doubling up on tasks.
2. Automate the sales processes
Many of the CRMs currently on the market come with automation features. You can, for example, use some CRMs to set up personalized email sequences or log information that comes directly from your live chat software to give you more context on previous customer interactions.
This automation frees up your time and energy, allowing you to focus on outreach and growth.
3. Segment customers to improve conversion rates
Different customers have different needs and are at different stages in the sales funnel. But without a CRM, it’s difficult to segment your clients into groups, i.e. which clients require a follow-up call or which customers have previously purchased an item from you.
CRM software allows you to list clients, customers, or deals into categories broken down by criteria, making it easy to segment your customers by industry or by the status of their potential deals.
Plus, segmenting allows you to do a lot more than simply have an overview of a deal’s pipeline. CRMs allow you to run customer-specific or account-based marketing campaigns using segmented lists.
4. Boost sales
When it comes down to it, streamlining processes, segmenting customers, and saving time all mean one thing – increased profits. Investing in a CRM increases your chances of attracting and retaining key customers through improved customer relationships, better targeting, and speedier responses. It’s a win for your customers and a win for your bottom line.
The key features to look for in sales CRM software
Choosing the right CRM for your business can be challenging, so start by establishing which features you need from your software. Some systems are better for B2C businesses with a huge sales volume, while others work better for B2B sales teams.
Some CRMs perform specific tasks better than others or offer different features. It’s worth making a list of the tasks you want to streamless and the features required to do so before choosing your platform. Here’s what to look out for.
Sales pipeline management
Your CRM of choice should be able to automate or allow for the manual creation of a sales pipeline. Through this pipeline, you can quantify leads and store updates for yourself and the rest of your team.
The best CRMs go beyond just storing customer data; they use it to produce insights and analytics. From these insights, you can spot trends and use these trends to inform your future marketing strategy.
The more repetitive tasks can be automated, the more free time you’ll have to focus on growing your business and chasing leads. Look out for automation features such as email campaigns to reduce your manual workload.
Customer service tools
Cultivating long-term customer relationships requires a high level of customer service, which your CRM should help you provide. Look for tools such as email and SMS inboxing and live chat, or at least seek out a CRM that integrates with an external help desk system.
What’s the most popular CRM tool?
According to G2 and as voted by PC Mag for 2023, Salesforce Sales Cloud is the most popular CRM tool. This popularity comes mainly as a result of years in the business to cultivate a customer base, as well as extensive features and an easy-to-use interface.
But popularity alone can’t tell you if a CRM is right for your business. To choose the right product for you, assess a CRM’s pricing, features, and reviews against your needs, and here’s a complete step-by-step guide to help you do just that!
Quick comparison of CRM Software for Sales Teams and Reps
|Pipedrive||$9.90||Visual pipeline management and reporting|
|Hubspot||Free Plan||A comprehensive CRM platform with 100+ tools|
|Close||$25||Predictive dialer feature which improves outbound calling efficiency|
|Less Annoying CRM||$15||Simple, flexible and Affordable CRM|
|Pipeline CRM||$25||List view of pipeline that makes managing deals intuitive and efficient|
|Salesflare||$29||Powerful Sales Automation for B2B Businesses|
|Freshsales||Free Plan||AI-powered chatbots and insights to personalize client communications|
|Zoho CRM||Free Plan||Supports rapid scaling of business|
|Salesmate||$12||Automates outbound calling|
|Salesforce cloud||$25||Reliable CRM with fully customizable sales force automation|
The Top 10 Best CRM Software For Sales Teams and Reps Are:
- Hubspot CRM Suite
- Less Annoying CRM
- Pipeline CRM
- Zoho CRM
- Salesforce Cloud
HQ: New York, United States
Price: Starts at $9.90 per month (one user)
Free plan: No; Trial: 14 days
Support: Live chat, phone, help center
|Best for||Businesses primarily focused on sales and with limited technical support staff|
+Has visual sales pipeline for monitoring the development of leads
+It has a caller app, which is very helpful
+It automatically tracks all calls and emails, creating reminders on the scheduled date and time
-Has limited customization options
-Poor customer support, problems can take days or weeks to resolve
-The website crashes often
|Integration||Zapier, Xero, Quickbooks, QuarterOne, and many more|
Essential: $9.90 per month (one user)
Advanced: $19.90 per month (one user)
Professional: $39.90 per month (one user)
Enterprise: $59.90 per month (one user)
Pipedrive is a ubiquitous name in the world of Sales CRM, and for good reason. It’s easy to use and can adapt to sales teams of all sizes. This platform has a simple drag-and-drop interface that can manage all tasks like adding and updating deals. Despite its simplicity, Pipedrive is very powerful – with the capability to manage over 3000 open deals simultaneously.
This CRM’s core offering is its visual sales pipeline, which creates a visual dashboard of the entire sales process. It allows you to see at which stage your prospects are and what action you need to take to move them toward closing. What’s more, it can be customized to support your sales process. This pipeline can also be accessed from any device.
Time is a critical resource for any sales team and Pipedrive saves a lot of it by automating routine tasks at every stage of the sales pipeline. Setting up workflows for automation in Pipedrive is very intuitive. Further, it has many pre-made automated workflows.
Pipedrive comes with an AI-powered sales mentor that provides practical, contextual recommendations like notifying you if any deals don’t have an activity scheduled sometime soon. This automated system can also extract useful information about your contacts using an email address.
While in-built communication features are not Pipedrive’s strong suit, it makes up for this limitation by offering a powerful contact management system. Pipedrive organizes your contacts into people and organizations, grouping leads and clients by association. It also provides a visual timeline of all emails, calls, and activities of each contact in your database.
A sales CRM wouldn’t be complete without the means to call your prospects. To that end, Pipedrive allows you to integrate your contact data with telephony integrations like Google Meet, Twilio, and CloudTalk.
Pipedrive has several tools to generate leads, forecast revenue, and manage goals helping you maximize sales and profits. It also integrates with lead generation tools like Prospector.
With over 100,000 customers across 179 countries, it has proved its ability to support the needs of a wide range of teams. Pipedrive is a customer favorite, evidenced by high ratings on G2 and Capterra. A satisfied customer states that:
“Pipedrive has changed our businesses and propelled it into the digital world!”
With a starting price of $9, Pipedrive is one of the cheapest CRMs in 2023. It’s highly extensible, offering add-ons and integration that improve its features and functionalities.
2. Hubspot CRM Suite
HQ: Cambridge, Massachusetts, United States
Price: Starts at $45 per month for two paid users
Free plan: Yes
Support: Phone, email & chat
|Best for||Enterprise teams|
+Automatically sends personalized emails and tracks metrics like open rates making it easy to inform sales strategy and prospecting
+It’s interoperable with various apps and allows for rapid import and export of lists and data.
+Quick and error-free Quote generation with Auto data population.
-It can become costly as features need to be purchased individually. Some features are present only in enterprise plans.
-Reports have limited customization in the starter plan, and Sales Analytics is only available in higher-priced plans
-Several limits are placed on lower-priced plans
|Integration||Google Calendar, WordPress, Gmail, Mailchimp, and many more|
Starter: $45 per month for two users
Professional: $450 per month
Enterprise: $1200 per month
The sales hub, part of the Hubspot CRM platform, offers comprehensive features and tools to make the sales process efficient.
Hubspot has all the standard features one would expect in a CRM and some advanced features like document tracking, sales management playbooks, and conversation intelligence. It can integrate with over 1200 apps through its marketplace.
This platform tracks your client’s interaction with your emails and documents to gather insights. It also automates several critical functions like prospecting, meeting scheduling, call management, and follow-ups.
Hubspot’s conversation AI automatically takes notes and provides insights into your team’s calls. As a result, it can unlock coaching opportunities, quantify competitive trends, surface top objections, and identify changes in market dynamics.
As an all-in-one software, it even allows you to build and manage your sales enablement content library. In addition, it has versioning and document-sharing features so that your team has ready access to the most updated information.
Hubspot is among the most noteworthy and feature-rich CRMs for sales reps and their teams. However, it can be overwhelming for small businesses that need a minimalist feature set. Moreover, the costs can grow rapidly and become expensive for small teams and independent sales reps.
If you operate a larger team, Hubspot is perhaps the best option for you. It is highly rated and provides excellent customer support.
HQ: San Francisco, California, United States
Price: Starts at $25 per month/user
Free plan: No; Trial: 14 days
Support: Phone, email & chat
|Best for||Scaling sales teams with high volume outreach; Remote sales teams|
+Has smart views features that create dynamic lists of leads and automate email and calling workflows around it
+Easy to call any country from your computer.
+Easily delegate responsibilities to specific members of your team.
-No mobile app
-You cannot see which calls cost how much money, and it’s hard to track back your charges
-Lacks native integrations
|Integrations||Zapier, Hubspot, Zoom|
Starter: $25 per month/user
Basic: $59 per month/user
Professional: $89 per month/user
Business: $129 per month/user
Close is an acclaimed CRM for modern businesses looking to turn leads into revenues. It works best for remote teams and sales teams with high-volume outreach. It offers similar features to other CRMs, including sales pipeline, in-app calling, reporting, and analytics. However, it’s much easier to use and provides excellent customer support.
The most powerful feature of Close is the Dialer with power and predictive dialing capabilities. It automatically calls through a list saving the rep the time and effort of switching between apps to make calls. It displays all information and history about the call subject, allowing your team to have the full context of the conversation. The predictive Dialer further boosts outreach rates by dialing multiple numbers simultaneously and connecting to a Rep only when a human answers the phone.
Close enables you to automate email and calling by defining workflow sequences. A KPI-based report dashboard helps you optimize the workflow.
This CRM’s final offering is an extensive list of integrations with other business software, including Zapier, Shopify, and Zendesk. These integrations include integrations with Gmail, Outlook, and other email providers, allowing you to synchronize your inbox and receive messages in-app.
Most customers have reported switching from their existing CRMs in favor of Close. In an industry where users are fiercely loyal to their customer management solutions, Close offers something the competition doesn’t.
4. Less Annoying CRM
HQ: St. Louis, Missouri, United States
Price: $15 per user per month
Free plan: No; Trial: 30 days
Support: phone & email
|Best for||Small businesses with little technical knowledge|
+Customer support is incredibly patient, eager to help, and cheerful
+Easy to learn and use
+Ability to create your own subsections, making the database personal and extra functional
-No email integration and somewhat limited reporting customization options
-The user interface is outdated and over-simplified to the point of looking unattractive
-It’s more of an advanced contact manager than a proper CRM.
|Integrations||MailChimp, JustCall, Outlook, Google Calendar|
Unlike most CRMs that aim to be all-in-one solutions, Less Annoying CRM offers a minimal feature set with three core tools and several add-ons. It’s popular among startups and businesses with small sales teams.
Less Annoying CRM offers one of the best team collaboration workflows in 2023. You can create multiple users and assign unique roles and permissions to each of them. Moreover, you can set up sharing so that team members can see each other’s tasks, appointments, and activities. The in-built calendar eliminates the need for dedicated calendar software.
This CRM’s customer view provides a central dashboard for all your customer data. It displays each customer’s tasks, files, notes, events, and pipeline data. In addition, the filtered search feature helps you find contacts quickly.
Similarly, Less Annoying CRM’s Workspace organizes all pending tasks, contracts, and activities in a single location, allowing you to complete them quickly.
Because it’s web-based, you can access Less Annoying CRM from any device with an internet connection. It automatically manages backups, security, and software updates, allowing your team to focus on making sales rather than technical details.
Despite being a low-cost, no-frills CRM, it offers customization. You can configure yourself or get the help of their support team; no need for expensive consultants.
Remarkably, Less Annoying CRM has perfect ratings on G2 – the highest of any software on this list. Many customers praise its ease of use and single-tier pricing model.
This platform may not be the best solution for large sales teams that require full-featured software. It lacks automation or email campaigns, and the integrations are insufficient to provide the missing functionalities. However, it’s affordable for smaller teams looking for an advanced contact manager.
5. Pipeline CRM
HQ: Seattle, Washington, United States
Price: Starts at $25 per month for one user
Free plan: No; Trial: 14 days
Support: 24/7 (phone + email)
|Best for||Small and medium businesses with remote sales teams|
+Easy to record and track all communications with customers
+Easy to use, with enough functionality to cover sales processes.
+Unlimited reports and dashboards.
-Cannot handle invoicing and payments
-Integrations don’t always work smoothly
-Does not have call-recording features
|Integrations||Zapier, Outlook, QuickBooks, Google Apps, and many more|
Start: $25 per month for one user
Develop: $33 per user per month
Grow: $49 per user per month
Pipeline CRM is another affordable software for small and medium-sized businesses. It creates a list view of the sales pipeline. The list view has many filters making tracking and managing deals effortless and intuitive.
This CRM has a curated set of features that work out of the box to help sales teams work efficiently. It is easy to set up and offers good customization options that you can configure yourself. In addition, it provides technical assistance if custom features are required.
Further, this platform enables remote teams to collaborate effectively. The central hub tracks all team activities and organizes shared data into a single location. Features like commenting and conversations, collaborative pipeline management, and deal sharing ensure team members are in sync.
Pipeline CRM generates powerful reports that give comparative insights into team and company performance. It offers unlimited reports and dashboards on all plans.
The CRM recently added automated pipelines to its feature set, putting it on par with other fully-featured CRMs like Active Campaign and Pipedrive. These pipelines automatically assign tasks and update leads as they progress. It also notifies sales reps and other team members of every update, including reached milestones and closed deals. In addition, pipeline CRM has a Smart suggestion system to automatically show the next step for a Deal, enabling your team to make optimized decisions.
This platform’s email sync streamlines sales communication. It syncs with email to create a history of all client communication in the CRM. It also has email templates, mass email campaign management, and inbox management features.
The sales forecasting feature helps you understand past trends to confidently identify the best sales reps to hit and exceed quota. It also shows which team members you need to work with more closely.
It can also track foreign currency and perform automatic conversions using the latest exchange rates.
The CRM extends its features through integrations with standard business software, including Mailchimp, Zapier, and Excel. You can also integrate your email service provider and view your inbox from within the app.
Additionally, the SuperShare feature allows you to collaborate with trusted partners and businesses, granting access to your sales pipeline with varying levels of security.
Pipeline CRM lacks call functionalities and struggles with payments. Nevertheless, customers choose it for its ease of use and intuitive UI. The reporting feature has also received particular praise for the ease of creation, modification, and execution of reports.
Founded: Antwerp, Belgium
Price: Starts at $29 per user/month
Free plan: No; Trial: 7 days
Support: Phone, email & chat
|Best for||Small and medium-sized B2B businesses who want to Automate Sales tasks|
+Ease of use on any device including mobile phone or tablet
+Reduces data entry through automation
+The Timeline feature gives all information in sequence without any manual efforts (gathers data from email, social media, and phone)
-It can be a bit confusing at times, especially when you have contacts with multiple businesses
-The platform can be slow at times
|Integrations||Better proposals, Emailable, Quickbooks, Mailchimp, and many more|
Growth: $29 per user/month
Pro: $49 per user/month
Enterprise: $99 per month (from 5 users)
Salesflare is an intelligent CRM designed for small businesses offering B2B services. Its driving philosophy is that all the user has to do is compose emails and make calls, and it handles every other task. It has the most advanced automation features of any CRM and performs virtually all business tasks without human intervention.
One of Salesflare’s strengths is real-time information tracking. It uses this feature to collect information on your leads and customers before they even interact with your website. So if you want to expand your reach and conduct mass email campaigns, Salesflare is the CRM for you. All it requires is a name and company to find a lead’s email.
Most users claim that Salesflare’s automation features save up to four hours weekly for each team member. It shouldn’t be a surprise, given that Salesflare saves time on manual reporting by automating meeting and phone logs. It even automatically organizes content shared with a client by creating document folders for each. Salesflare is so efficient in this that many customers rely on this organization without reservations.
What’s more, it can work as a sidebar on your email or LinkedIn without any loss in functionality.
It is loved by customers who have rated it 4.8/5 stars on G2. Customer support has also received praise for their timely response to issues. Furthermore, many customers love Salesflare for its ease of use on mobile devices.
HQ: San Mateo, California, United States
Price: Starts at $15 per month
Free plan: Yes
Support: Phone, email & chat
|Best for||Sales managers and teams working in startups|
+Easy to deploy
+Cost-effective with comprehensive features
+Integrates well with other software
-Poor support and billing communication
-Users need to buy alternative Freshworks products if they want additional functionality that comes as standard with other CRMs
-Its complexity is challenging for new users.
|Integrations||Zapier, Segment, Shopify, Typeform|
Growth: $15 per month
Pro: $39 per month
Enterprise: $69 per month
Freshsales is a highly-rated sales automation software offered as part of the Freshworks software suite. It helps sales teams find more business opportunities using a combination of AI-powered chatbots, web forms, and website tracking.
This platform offers a 360-degree customer information view to help sales teams create personalized experiences for each customer. The customer view provides a timeline of all customer activity, such as interactions with your apps or website.
What’s more, the CRM facilitates customer engagement through four main communication channels: email, chat, phone and messenger. It can manage customized campaigns, logs and metrics. It can also integrate with SMS and Zoom.
It can automate sales processes, outreach campaigns prospecting and lead assignment. Freshsales’s automation features extend to contact scoring, deal insights, and sales forecasting.
This platform leverages AI to provide in-depth analysis. As such, you can measure performance with graphical reports and use predictions to gain actionable insights.
Freshsales offers many unique features like offline sync and weighted pipeline. Moreover, it provides several integrations that help augment its functionalities. Consequently, Freshsales can easily handle complex operations and can be a bit overwhelming for smaller teams.
8. Zoho CRM
HQ: Austin, Texas, United States; Chennai India
Price: Starts at $12 per user/month
Free plan: Yes
Support: Phone, email, & chat
|Best for||Businesses looking to scale rapidly|
+Saves time with features like automatic lead enrichment, which automates the lead data collection process
+Inexpensive and easy to use and manage
+Instant calls and follow-up with potential customers is effortless from the mobile app
-Needs expert support for advanced customizations
-Features are lacking if you don’t want to integrate other apps into the CRM.
-Can be slow
|Integration||Salesforce, SugarCRM, OneDrive, and many more|
Standard: $12 per user/month
Professional: $20 per user/month
Enterprise: $35 per user/month
Ultimate: $45 per user/month
Zoho has established itself as a giant in the business SaaS industry, with over 80 million customers. It is a fully-featured CRM, offering every functionality you can ever need for your sales processes.
This CRM’s top feature is Sales Force automation which saves time on lead, deal, account, and contact management.
It also includes a robust analytics engine that examines past deals and provides valuable business insights. The AI-powered assistant, Zia, finds patterns in your contact data and suggests optimized workflows to operate on them. You can also create macros from everyday tasks and execute them simultaneously when triggered.
Zoho CRM offers remarkable levels of customization. It integrates with Canvas Design Studio to provide unrestricted customization of all in-app elements. As a result, you can design the portal to your tastes and include your company colors and logos. It also has a large collection of templates to serve as inspiration.
Another of Zoho CRM’s valuable features is the Omnichannel for real-time communication with leads and customers. It allows you to import contacts and emails from your inbox into Zoho CRM, giving you full access to email reports, analytics, and automation. It also connects with your social media and provides live chats, web forms, web conferencing, and self-service portals for maximum contact engagement.
Additionally, the Phonebridge integration connects you with any of Zoho CRM’s telephony partners, so you can make, record, and log calls. Interestingly, this platform’s pricing model has four plans with numerous features. You only need to upgrade to higher tiers as your business grows. All basic features required to run a business are included in the free plan.
HQ: Charlotte, North Carolina, United States
Price: Starts at $12/user per month
Free plan: No; Trial: 14 days
Support: 24/5 chat and email support
|Best for||Teams with outbound calling|
+The power dialer feature automatically calls customers from the queue
+Swift and efficient customer support
+Provides virtual phone numbers
-Email templates are limited
-The pricing structure is complex, with many add-ons
-Calling rates can be high in some scenarios
|Integrations||Active Campaign, DocuSign, MailChimp, Hubspot, Shopify, and many more|
Starter: $12/user per month
Growth: $24/user per month
Boost: $40/user per month
Enterprise: On quotation
Salesmate’s extensive feature set is designed to address all aspects of sales and marketing. It promises to reduce the time engaging prospects by up to 50% using Smart emails, built-in calling, web forms, and text messaging.
Its intelligent email system offers pre-defined templates and smart BCC to help you personalize your emails and track their performance. In addition, Salesmate allows you to create automated email workflows and organize conversations with email threading.
Many Sales reps value Salesmate for its lead scoring, Smart segmentation, and automated follow-ups. These features help to capture and convert more sales-qualified leads quickly.
With the in-built call tracking software, sales reps can follow up on leads anywhere in the world. In addition, it provides toll-free local and international virtual numbers and can forward phone calls to your mobile phone.
Another valuable feature Salesmate offers to sales teams is data entry automation. This feature all but eliminates manual activity tracking. Instead, it synchronizes with emails and calendars, allowing you to track all calls, meetings, notes, and deals. As such, you can spend more time making sales rather than performing repetitive tasks.
Salesmate integrates with G-Suite apps, including Google Contacts, Google Maps, and Google Calendar.
It offers several other standard CRM features, including a sales pipeline, 360-degree customer view, team inbox, automated sequences, Activity insights, and many more.
Indeed, it’s an all-in-one CRM solution. What’s more, Salesmate’s $12 starting price makes it one of the most affordable CRMs for sales teams.
10. Salesforce Cloud
HQ: San Francisco, California
Price: Starts at $25 per month for one user
Free plan: No; Trial: 14 days
Support: 24/7 (phone + email)
|Best for||Sales Professionals|
Highly flexible with endless custom fields and field mapping, you can tweak this product to any sales team’s requirements
Flexible reporting and analytics.
Standard processes are based on how US companies work
Bad experience with the support team
Often requires a full-time SFDC admin to build out reports, API
The pricing is high compared to other CRM
|Integrations||Slack, Tableau, Mulesoft|
Essentials: $25 per month for one user
Professional: $75 per month for one user
Enterprise: $150 per month for one user
Ultimate: $300 per month for one user
Salesforce cloud is the biggest competitor to Zoho CRM when considering the number of features and customer count. It caters to a prestigious list of customers, including government agencies and industry giants. Yet, it remains an excellent solution for small businesses, evidenced by its small business pricing plan. This software provides several marketing, e-commerce, and client management tools under the Customer 360 software bundle.
The sales app helps sales reps boost their productivity using a visual workflow. This simple but powerful drag-and-drop tool allows you to design and automate business processes. It is also available on the mobile version of the software, so you can receive updates and track your business on the go. Additionally, the sales app provides a complete view of each contact in your database, showing activity history and key information.
This platform offers a highly sophisticated customer service platform – a feature often overlooked by CRMs. This platform allows you to create automated workflows that help scale the customer service system. It also provides omnichannel routing so your teams can respond to calls, emails, texts, and chats. What’s more, Salesforce Cloud features a self-service portal with real-time chatbots that can provide automated responses.
In addition, this CRM offers several other features in a flexible and easy-to-use user interface. For example, it allows you to create custom dashboards that display customizable reports. You can also leverage the Tableau integration to automate analysis and obtain actionable insights on your data.
With 20 years of experience providing CRM tools to business owners, Salesforce knows how best to make sales and keep your customers happy. Despite polarizing reviews concerning its customer support, Salesforce remains a top CRM choice in 2023.
The bottom line
CRM software can transform your business’s efficiency and supercharge your sales, so it’s well worth the investment if you’re looking to grow. With the help of our list, you can find the perfect CRM to help you reach your objectives.
But no two systems are the same, and every CRM has something unique to offer, whether that’s value for money or a set of features you won’t find elsewhere. Before choosing the right CRM for your sales team, establish your needs and your non-negotiables, and use a software comparison checklist to find your fit.
Our Pick – Pipedrive
Pipedrives’s powerful features, ease of use, AI powered Automation and value for money makes it Toksta’s top CRM for Sales Teams and Reps for 2023.
Need more small business software advice? Read some of our related guides below:
Meet the author – Sam Cassman
Sam is the co-founder and growth marketer at Toksta. He specialises in a diverse skill set including email marketing/CRM, content creation, SEO, PR, programmatic/search advertising, and social media. His 360 skill set allows him to confidently manage the entire customer life-cycle from generation/acquisition, through to lead nurturing, customer conversion and brand loyalty.
An analytical and creative thinker that lives and breathes data but knows thinking outside the box and going against the grain is sometimes necessary to stand out in a saturated online environment.
Meet the author – Ademilade Shodipe-Dosunmu
Ademilade is a versatile and multi-faceted content writer with over 5 years of expertise in SaaS, technology, business, finance, travel, and entertainment journalism. During his years in the dynamic content landscape, he has worked with a variety of clients across various sectors, providing high-quality reviews and content.
As a content writer for Toksta, Ademilade works in collaboration with the research team to develop in depth SaaS breakdowns that help entrepreneurs choose the best option for their small business or startup.
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